Learn how the digital transformation poses challenges to the telco retail customer journey in Africa

NTS Retail is pleased to announce its participation in the NG Telecoms Africa Summit, taking place from April 18-20, 2018 in Cape Town, South Africa. The event will bring together senior telco decision-makers and business leaders from across the continent and beyond to discuss current industry challenges.

Beniamin Longodor, VP Direct Sales at NTS Retail, will host an interesting workshop on April 20, dedicated to the digital transformation challenges that African telco retailers are faced with. Telecom operators are challenged to optimize investments in the digitization of their business models, while still having to meet two major objectives: achieve a high level of customer satisfaction on the one side and reduce operational expenses on the other side.

The key to success is to identify valuable customer touchpoints along the path of the customer journey, which deliver the best ROI and yield the greatest positive impact on the customer experience. For telco retail, following touchpoints play a vital role in the customer journey:

  • Retail stores
  • Self-service
  • Self-care
  • Online shops
  • Dealer chain

Looking at the African market in particular, we encourage our audience to participate in an open discussion on how the specifics of the telco customer journey play out for operators and where digitization will lead to more operational efficiency and better customer experience.

Sharing our expertise from over 350 successful project implementations, we’re very much looking forward to an interesting workshop with exciting discussions!

See you in Cape Town!