New case study: e& UAE leverages the full flexibility of NTS Retail’s solution

e& UAE

It is with great pride that we can present a new case study, showcasing the cooperation with our customer e& UAE in the United Arab Emirates. NTS Retail and e& UAE have a long and successful shared history to look back on. Over the years, the two companies have introduced several key innovations to the operator’s stores.

The most current initiative revolved around the introduction of the NTS commerce platform as the transactional core for all operational processes in the e& UAE shops. With the new solution in place, e& UAE benefits from a higher degree of flexibility while running their retail operations.

The customer: the leading operator in the UAE

e& UAE embodies the telecom arm of e& in the country, headquartered in Abu Dhabi and serving 14 million subscribers and over 300,000 large, medium, and small enterprise and government customers.

With the NTS commerce platform at its core, all operational processes in the e& UAE shops are now conducted using the web-based checkout solution NTS pos. NTS logistics is the second key application out of the NTS Retail Suite, which has been in use from the beginning to map e& UAE's complex logistics and inventory management processes.

“By making the transition to NTS Retail’s platform solution, we can now rely on a state-of-the-art back end to run our in-store transactions. The team at NTS Retail understands how we want to orchestrate our BSS operations and with the new tech stack in place, we are experiencing better flexibility and find it easier to integrate new process flows,” said Amr Khalifa, Sr. Vice President Customer Interaction & Product Development at e& UAE.

e& UAE Shop

Read the case study to learn more

Download our case study to explore in-depth how the project teams cooperated to implement the new solution across all e& UAE store locations as well as the franchisee network, how e& UAE is benefitting from the newly found flexibility and which key milestones were achieved along the way.

Download our case study

Learn more about e& UAE and NTS Retail

e& UAE

Case study: e& UAE is leveraging the full flexibility of NTS Retail's platform. In our case study, we are exploring how our two companies worked together to equip e& UAE with a tailored solution to meet their exact needs.

Digitally transforming stores

CSPs and retailers are transforming their store environment in order to simplify processes, offer new services and empower their store associates to provide better customer service.

Commerce platform

NTS commerce platform is perfectly equipped to unify your business processes and data across the entire scope of your retail network. It serves as the technical foundation for all our customer engagement solutions.