According to a recent survey, customer experience will overtake price and product specifications as the key brand differentiator by 2020. Today’s digital customers are better informed and more demanding than ever. This fact requires companies to introduce game changing business models that place the customer at the core.

Step 1: Start with the customer
Identify and embrace technologies that help to understand your customer’s needs. Then tailor your products and services to answer them.

Step 2: Look at data and processes
Data-gathering solutions and analytics tools offer invaluable insight into many business processes and allow for rapid decision-making.

Step 3: Be secure
Companies need to understand the legal implications of protecting customer data so data security is an absolutely critical issue.


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